My role
Having previously worked with DCX, Cedars in-house digital team, I was hired as UX Consultant to lead the redesign. For me this involved:
- Persona creation, audience and archetype research and prioritisation
- Discovery in the form of stakeholder workshops, peer and competitive review, requirements gathering
- Content/feature planning and hierarchy
- User journey mapping
- Information architecture, content prioritisation
- Creation, testing and validation of wireframes and prototypes
- Interaction design